PROJECT101 is an Indonesian streetwear label built on individuality, character, and the courage to become yourself. We believe fashion isn't about following what the world creates, it's about creating your own identity.
The name PROJECT101 represents an endless journey of becoming, from 1, back to 0, and rising again to 1.
It's a cycle, not a destination. Every collection is one more loop through that idea: creation, breakdown, and return.
We're not chasing a finished identity. We're documenting one that keeps evolving.
Our brand icon is a fossil, the skull of something that came before. It represents transformation, survival, and legacy.
Just like fossils that remain through time, we believe true identity does not disappear. Trends fade. Character remains.
Every graphic we print carries a piece of that belief.
We are committed to creating more than just clothing, we create a statement of identity.
Hidden stories, deep meanings, not everything needs to be explained.
Breaking boundaries through materials, shapes, and ideas.
Rejecting the ordinary. Creating our own identity.
Nothing truly disappears. It only changes form. Explore the current drop or browse everything that came before it.
