PROJECT101 is an Indonesian streetwear label built on individuality, character, and the courage to become yourself, inspired by evolution, extinction, and the stories left behind.
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Every PROJECT101 piece starts with the same question: what actually survives? Not what trends best, what's still standing when everything else has gone quiet.
We look to fossils, scars, and the shapes things leave behind for a reason. They're proof that identity doesn't disappear just because the world moves on.
That's the idea behind every stitch, every graphic, every drop, trends fade, character remains.
Premium, to us, isn't a price point, it's a decision made at every stage, from the weight of the fabric to the placement of a single stitch.
We work with heavyweight cotton, brushed fleece, and finishes built to age well, not fall apart after one wash.
It's a quieter kind of luxury, one you feel in the hand before you see it on the rack.
We begin. We fall. We return. Nothing truly disappears, it only changes form.
Every fossil is proof something existed, trends fade, character remains.
Not for everyone. Made for the few who see fashion as identity, not trend.
